Launched in 2019 through a partnership between Tanduay Distillers Inc. and the City of Bacolod, the festival has become one of the city’s most awaited cultural events. It not only highlights Bacolod’s artistry and hospitality but also cements its reputation as a hub of world-class rum-making.
A heritage worth celebrating
The festival is more than a showcase of revelry—it’s a tribute to Bacolod’s deep connection to sugarcane and rum. Rum, rooted in Negros’ fertile sugarcane fields, has long shaped the local economy, cultural identity, and celebrations.
“This is not just Bacolod’s pride, it’s the pride of the entire nation,” said Mayor Greg Gasataya. “Our rum heritage connects us to our past, strengthens our identity, and positions the Philippines on the global stage.”
Theme and highlights
This year’s festival carries the theme “Ilabas ang Natatagong Galing” (Showcasing Hidden Talents), celebrating the creativity of Bacolodnons and Filipinos—from music and dance to culinary arts and mixology.
Key events (Aug. 28–30):
Street parades and dance competitions
Culinary showcases pairing local dishes with rum
Rum tastings spotlighting Negros’ rum heritage
Concerts featuring Amiel Sol, Robledo Timido, Zack Tabudlo, and Mayonnaise Band
Special appearances by Tanduay ambassadors Derek Ramsay and Julia Barretto
Food Park extended until Aug. 31
The big picture
The Tanduay Bacolod Rum Festival is not just a celebration but an economic driver. It draws thousands of visitors, boosting local hotels, restaurants, and transport services while promoting the city as a dynamic hub where tradition and innovation blend.
What’s next
Gasataya invites Filipinos and global visitors alike to join the festivities: “See you at the 5th Tanduay Bacolod Rum Festival — let’s toast to Bacolod’s talent, culture, and spirit!” — Ed: Corrie S. Narisma
