Tanduay

6 days ago

WINNING | Affordable spirits drive growth in tough markets

Consumer demand is increasingly favoring affordable spirits brands with strong local relevance and extensive distribution networks as economic uncertainty reshapes buying habits across global markets, according to the latest analysis from Drinks International magazine.

19 Jun 2026

12:40PM

Tanduay taps Tatak Pinoy Expo to support global growth

Tanduay showcased its premium rum portfolio at the Department of Trade and Industry’s (DTI) Tatak Pinoy Expo 2026, using the event as a platform to strengthen its position as a globally recognized Filipino brand while supporting the government’s push to promote local industries internationally.

12 Jun 2026

8:40AM

Tanduay raises a toast to Filipino resilience on Independence Day

Tanduay is commemorating the Philippines’ 128th Independence Day with a nationwide campaign that highlights the determination of everyday Filipinos, combining experiential events with a digital tribute to the country’s enduring spirit.

4 May 2026

10:55AM

WINNING | Tanduay builds global edge on rum craft push

Tanduay is doubling down on craftsmanship and portfolio consistency as it expands its global footprint, leveraging premiumization to stand out in a crowded international spirits market.

21 Apr 2026

8:22AM

Tanduay revives First Five concert tour across key cities

Tanduay is reviving its flagship “First Five” concert series, marking a strategic return to large-scale experiential marketing as the rum brand deepens its cultural footprint across the Philippines.

15 Apr 2026

4:00PM

Tanduay growth powers LTG to another record earnings year

LT Group Inc. (LTG) posted a fourth consecutive year of record earnings in 2025, driven by a strong profit surge at its liquor unit, Tanduay Distillers Inc., with improved margins helping offset modest revenue growth.

7 Apr 2026

4:48PM

Inside Tanduay’s innovation engine led by veteran woman exec

Tanduay is spotlighting the role of women in shaping its innovation engine, anchored by senior vice president for quality and technical operations Myrna Delos Reyes, whose decades-long career mirrors the company’s push toward premiumization and global relevance.

23 Mar 2026

6:41AM

WINNING | Tanduay elevates brand with WOFEX push

Tanduay is leaning into a higher-value identity, using experiential marketing and product depth to reposition itself from a volume leader to a premium spirits contender at industry events.

9 Mar 2026

8:00AM

WINNING | Philippine rum steals spotlight at gin fest

In an event dominated by gin, a Filipino rum brand captured attention by transforming its booth into a showcase of premium mixology, craftsmanship, and island heritage.