Tanduay

31 Oct 2026

8:15AM

Tanduay targets European growth with premium rum portfolio

Philippine rum maker Tanduay is pursuing further expansion in Europe by strengthening relationships with international distributors and industry partners while promoting its premium rum portfolio to a wider market.

28 Oct 2026

4:49PM

Tanduay brings specialty cocktails to Poblacion Halloween bash

Philippine rum producer Tanduay is strengthening its consumer engagement through experiential marketing, tapping Halloween celebrations to showcase its premium rum portfolio and introduce new cocktail experiences.

26 Oct 2026

9:51AM

WINNING | Tanduay raises the bar in experiential marketing

Tanduay is strengthening its consumer engagement strategy through experiential marketing, using interactive activities and premium rum tastings to build brand awareness and introduce its expanding international portfolio to Filipino spirits enthusiasts.

5 Oct 2026

8:05AM

Tanduay Rum Masterclass builds future hospitality talent

Tanduay is strengthening its investment in the Philippines’ future bartenders and hospitality professionals through a rum education program that takes students beyond the basics of mixing drinks.

28 Sep 2026

8:42AM

Fresh-mixed cocktails target convenience for at-home drinkers

Tanduay is seeking to make cocktail preparation more convenient for consumers by giving them a way to mix flavored drinks fresh without requiring a more elaborate home-bar setup.

18 Jul 2026

9:09AM

WINNING | Tanduay boosts global premium rum standing

Tanduay is strengthening its position in the global premium spirits market after two of its flagship rums earned top marks from US hospitality professionals, reinforcing the international appeal of Philippine-made rum as demand for premium labels continues to grow.

8 Jul 2026

2:49PM

Tanduay taps Gen Z drinking trends with versatile rum mix ideas

Tanduay is leaning into the evolving drinking habits of younger consumers by promoting its rum lineup as a flexible foundation for both classic cocktails and emerging social media-inspired drink mixes.

23 Jun 2026

3:29PM

WINNING | Affordable spirits drive growth in tough markets

Consumer demand is increasingly favoring affordable spirits brands with strong local relevance and extensive distribution networks as economic uncertainty reshapes buying habits across global markets, according to the latest analysis from Drinks International magazine.

19 Jun 2026

12:40PM

Tanduay taps Tatak Pinoy Expo to support global growth

Tanduay showcased its premium rum portfolio at the Department of Trade and Industry’s (DTI) Tatak Pinoy Expo 2026, using the event as a platform to strengthen its position as a globally recognized Filipino brand while supporting the government’s push to promote local industries internationally.