Insider Spotlight
The rum brand has introduced Jamaica Mixer, a bottled mixer with a “mix-up cap” that stores syrup or concentrate separately and releases it into the drink when the cap is twisted or pressed. The format is designed to complement Tanduay 5 Years, Tanduay Light and Tanduay Select.
Memorable consumer experience
The product reflects an effort by Tanduay to extend the drinking occasion beyond straight rum and simple mixed drinks, while making cocktails more accessible for casual occasions at home or social gatherings.
“At Tanduay, we are always looking for ways to make our consumers’ drinking experience more memorable. Whether it’s a laid-back night at home or a spontaneous gathering at a friend’s house, they can easily enjoy fresh cocktails with an interactive twist. They’re perfect for any occasion,” Tanduay digital brand manager Edzel Ty said in a press statement.
Made with natural flavors
Jamaica Mixer comes in apple, citrus ginger and lime variants, all made with natural flavors.
The apple variant has a sweet, fruity character and light aroma and is paired with Tanduay 5 Years, whose smoky sugar and oak notes provide a richer base.
Citrus ginger combines sweetness with a ginger kick and is paired with Tanduay Light, which the company describes as having light, fruity and mild woody notes.
The lime variant has a sweet, citrus profile and is positioned as a pairing for the 60-proof Tanduay Select.
Humble roots
Tanduay started out as a distillery in Hagonoy, Bulacan, a province in the island of Luzon known for its heroes and craftsmen.
Since 1988, Tanduay has been part of the Lucio Tan Group of Companies and continues to use traditional rum-distilling practices.
Jamaica Mixer is sold through Tanduay’s Shots.ph e-commerce site for P60 per bottle, with discounted bundles also available. —Vanessa Hidalgo | Ed: Corrie S. Narisma
