Frying high: Po’s Potato Corner hits 2,000-store milestone

Potato Corner (PC) has further solidified its dominance in the French fries kiosk market by opening its 2000th store, a PC XP branch in SM Cebu, owned by franchisee Por Fin Trading Corp.

Since its acquisition by the Po family-led Shakey’s Pizza Asia Ventures Inc. (SPAVI) in 2022, PC has played a key role in driving the listed company’s growth.

Originally a small kiosk in 1990, PC now operates in 15 countries with over 800 franchisees. 

The new PC XP format, which launched earlier this year in Makati, offers an expanded menu and branded merchandise.

Joey Alvero

Potato Corner COO 

Rapid expansion 

In 2023 alone, PC opened 359 outlets, or an outlet daily, with rapid expansion in Malaysia and China. 

Since joining SPAVI, PC has added over 700 stores to its global network. The company also owns Peri-Peri Charcoal Chicken, which has tripled in size since its 2019 acquisition.

Management’s view 

“Potato Corner is among the most well-loved brands in the country. It gives us great pleasure to bring to life the PC XP store format because it creates a more immersive brand experience for our guests,” said Joey Alvero, PC chief operating officer and general manager.