GAC taps PBA, PVL, UAAP fans via Cignal TV, TV5 alliance

Insider Spotlight

• GAC partners with Cignal TV and TV5 to reach sports audiences
• Tie-up covers the PBA, PVL, and UAAP Season 89 broadcasts
• Campaign expands the automaker's sports marketing strategy in the Philippines
  
  

GAC Philippines is expanding its sports marketing efforts through a partnership with Cignal TV and TV5, linking its automotive brands with the country's biggest basketball and volleyball leagues as it seeks to deepen engagement with Filipino consumers.

The collaboration makes GAC part of the official broadcast platforms for the PBA Governors' Cup, Premier Volleyball League On Tour and Invitational Conference, and UAAP Season 89 Men's Basketball, placing the brand before millions of fans throughout the tournaments.

The partnership will feature GAC broadcast integrations, custom player segments, and game highlights that showcase key moments across the leagues, the company said in a release. The campaign also reinforces the automaker's "Go Above Competition" branding while strengthening its visibility in the Philippine market.

The big picture

GAC said the partnership also highlights how its vehicle lineup supports the lifestyles of sports enthusiasts and active families. Its offerings include the all-electric AION V and AION UT for everyday mobility, alongside MPVs designed to provide space and comfort for families, athletes, and their gear.

The initiative aligns with GAC International's broader strategy of associating its brand with values such as perseverance, teamwork, and innovation, extending a global sports sponsorship portfolio into the Philippine market.

"Bringing our global sports marketing tradition to the Philippines is an exciting step as we deepen our roots in the country," GAC International senior vice president Steven Wang said. 

"Sports embody energy, endurance, and relentless determination, which are values that lie at the very core of GAC's brand DNA. Through this partnership with Cignal TV and TV5, we aim to inspire Filipino sports enthusiasts by bringing together the dynamic spirit of competition and our commitment to world-class mobility."

Why it matters

Globally, GAC has sponsored football clubs including Mexico's Deportivo Toluca FC and Australia's Sydney FC, supported cricket's Global Super League in the Caribbean, backed golf tournaments in Europe, and served as an official mobility partner for major sporting events in China.

The Philippine partnership gives GAC exposure across three of the country's most-followed sports properties—PBA, PVL, and UAAP—supporting its efforts to build brand recognition while connecting its mobility offerings with a growing community of sports fans. —Princess Daisy C. Ominga| Ed: Corrie S. Narisma