These accolades reflect BPI’s innovative efforts to enhance customer engagement through strategic initiatives, the bank said in a statement.
The bank earned a Silver Award in the Data Privacy and Security Marketing category for its "BPICybersecuriTips - Maging Listo, Huwag Magpaloko" campaign, designed to educate customers on best practices to prevent cyber threats.
BPI also received a Silver Award for Excellence in Location-Based Marketing for its "Predicting the Unforeseen" campaign, leveraging geofencing and proximity marketing to provide personalized home loan content to consumers.
In the Excellence in Artificial Intelligence (AI)-Powered Storytelling category, BPI secured a Silver Award for its hyper-personalized "Outcome-Driven AI Campaign Innovation" and a Bronze Award for its “AI-Powered Conversations: Transforming Customer Engagement with BEA Chat” initiative.
BEA Chat is an AI-driven chatbot designed to enhance customer interactions with real-time responses.
BPI’s Agency Banking program, “May BPI Dito sa Lazada,” earned a Bronze Award in the eCommerce Marketing category. This initiative expands the bank’s services to more Filipinos via partnerships in retail, barangays, and mobile platforms.
BPI’s recognition underscores its commitment to using cutting-edge technology and marketing strategies to drive growth and deliver innovative solutions for its customers.
