In a statement, Cebu Pacific said that its chief marketing and customer officer, Candice Iyog, was named Chief Marketing Officer of the Year during last week’s 2024 Asia Pacific Tambuli Awards.
The awards celebrate marketing and sustainability campaigns that marry performance with purpos, and Iyog was recognized for her exemplary leadership, driving Cebu Pacific's profitability and brand purpose.
In her acceptance speech, Iyog highlighted Cebu Pacific's commitment to making travel accessible and affordable.
Under her leadership since 2003, the airline has achieved significant digital transformation. She introduced e-ticketing in the Philippines and launched Asia’s first 24/7 customer command center for a low-cost carrier.
Iyog also spearheaded the popular Piso Sale and the CEB Super Pass during the pandemic, both pivotal in enhancing customer flexibility and satisfaction.
In a message to InsiderPH, Iyog said both innovations came thanks to “a team effort”.
“As an organization,” we innovate and transform the industry in a way that helps [it] grow and scale [up],” she said. “It takes a village, and ours is one that really looks to improve the lives of the people in the communities we serve."
The airline said her efforts extend beyond marketing as she champions diversity, equity, inclusivity, and sustainability within the organization.
