While Potatoes USA’s major customers in the Philippines are large snack food manufacturers, the group has been actively promoting their products for household consumption.
Bank of the Philippine Islands bagged five prestigious awards at the Marketing Excellence Awards 2024, recognizing its innovative efforts in cybersecurity, digitalization, and AI-powered marketing.
The marketing chief of budget carrier Cebu Pacific — who was instrumental in pioneering electronic ticketing in the local industry in 2003 and promoting the airline’s trademark Piso Sale programs — was recently honored for her leadership in the industry.