Marketing

29 Jul 2026

8:09AM

PLDT taps audience data to better reach overseas Filipino consumers

Millions of Filipinos abroad continue buying products and services that help support their families and keep them connected to home. But because they are spread across different countries, time zones and digital platforms, they remain difficult for Philippine businesses to reach efficiently.

27 Jul 2026

3:35PM

GAC taps PBA, PVL, UAAP fans via Cignal TV, TV5 alliance

GAC Philippines is expanding its sports marketing efforts through a partnership with Cignal TV and TV5, linking its automotive brands with the country's biggest basketball and volleyball leagues as it seeks to deepen engagement with Filipino consumers.

27 May 2026

11:34AM

Casio, Coca-Cola tap nostalgia trend with collectible watch

Global brands are increasingly leaning into nostalgia and collectibility as consumers seek products tied to cultural identity and storytelling, a trend now shaping the premium watch and lifestyle market.

20 Apr 2026

2:34PM

Regional strategy drives Palawan Pawnshop’s latest campaign

Palawan Pawnshop is doubling down on Visayas and Mindanao with a localized campaign anchored on relatability, naming celebrity couple Melai Cantiveros-Francisco and Jason Francisco as brand ambassadors in the region.

10 Jan 2026

10:48AM

World’s top selling gin in new ‘symbols of courage’ marketing push

The campaign marks a strategic evolution for the world’s largest-selling gin, moving away from conceptual heroism toward deeply personal narratives that resonate with everyday Filipinos. In a crowded spirits market, Ginebra is reinforcing emotional connection as a long-term brand asset.

17 Nov 2025

11:30AM

Mari Aldecoa charts bold new growth path for Mang Inasal

Mang Inasal’s next chapter is being written by its new head of marketing and business channels, Mari Aldecoa, whose mandate is clear: expand the brand’s reach by uncovering untapped opportunities while strengthening its cultural and culinary roots.

26 Aug 2025

8:24AM

McDonald’s PH bags top honors at two major marketing awards

The fast-food giant’s back-to-back wins at the Marketing Excellence Awards–Philippines and the Asia Pacific Tambuli Awards highlight its growing reputation for marketing effectiveness, creative innovation, and socially impactful campaigns.

30 Sep 2024

9:42AM

Potatoes USA aims to expand market in the Philippines, targets households

By: Ramon C. Nocon

While Potatoes USA’s major customers in the Philippines are large snack food manufacturers, the group has been actively promoting their products for household consumption.

19 Sep 2024

8:19AM

BPI scores multiple wins at Marketing Excellence Awards for cybersecurity, AI-driven campaigns

Bank of the Philippine Islands bagged five prestigious awards at the Marketing Excellence Awards 2024, recognizing its innovative efforts in cybersecurity, digitalization, and AI-powered marketing.