Monday, 16 February 2026
10 Jan 2026
10:48AM
World’s top selling gin in new ‘symbols of courage’ marketing push
The campaign marks a strategic evolution for the world’s largest-selling gin, moving away from conceptual heroism toward deeply personal narratives that resonate with everyday Filipinos. In a crowded spirits market, Ginebra is reinforcing emotional connection as a long-term brand asset.
17 Nov 2025
11:30AM
Mari Aldecoa charts bold new growth path for Mang Inasal
Mang Inasal’s next chapter is being written by its new head of marketing and business channels, Mari Aldecoa, whose mandate is clear: expand the brand’s reach by uncovering untapped opportunities while strengthening its cultural and culinary roots.
26 Aug 2025
8:24AM
McDonald’s PH bags top honors at two major marketing awards
The fast-food giant’s back-to-back wins at the Marketing Excellence Awards–Philippines and the Asia Pacific Tambuli Awards highlight its growing reputation for marketing effectiveness, creative innovation, and socially impactful campaigns.
30 Sep 2024
9:42AM
Potatoes USA aims to expand market in the Philippines, targets households
By: Ramon C. Nocon
While Potatoes USA’s major customers in the Philippines are large snack food manufacturers, the group has been actively promoting their products for household consumption.
19 Sep 2024
8:19AM
BPI scores multiple wins at Marketing Excellence Awards for cybersecurity, AI-driven campaigns
Bank of the Philippine Islands bagged five prestigious awards at the Marketing Excellence Awards 2024, recognizing its innovative efforts in cybersecurity, digitalization, and AI-powered marketing.
13 Jun 2024
7:17AM
Cebu Pacific’s Iyog — key Piso Sale, e-ticketing driver — wins marketing plum
The marketing chief of budget carrier Cebu Pacific — who was instrumental in pioneering electronic ticketing in the local industry in 2003 and promoting the airline’s trademark Piso Sale programs — was recently honored for her leadership in the industry.
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