Epson targets in-house custom printing with compact UV system

Insider Spotlight

• Epson is targeting rising demand for customized, short-run printing as more businesses bring specialty print jobs in-house
• The company is expanding its UV flatbed portfolio with a compact A1+ model aimed at space-constrained commercial users
• The new printer adds support for thicker rigid substrates and a 10-color ink system to widen application options
  
  
  
  

Businesses are increasingly investing in in-house production as demand rises for customized merchandise, signage, and short-run print jobs, prompting equipment makers to develop solutions that balance productivity, image quality, and space efficiency. 

Epson's latest product reflects that broader shift as companies seek to reduce outsourcing and improve operational control.

Why it matters

Epson introduced the SureColor V4000 in the Philippines, expanding its SureColor V-Series with a compact A1+ UV flatbed printer for businesses producing personalized products, signage, and photo-quality applications. The company said the model is designed for firms that require professional UV flatbed capabilities but operate in space-constrained environments.

The details

The SureColor V4000 supports A1+ print sizes and media up to 20 centimeters thick, enabling businesses to produce signage, display graphics, phone cases, notebooks, and other rigid substrates in-house. Epson said the printer is intended to help companies reduce reliance on outsourced production while streamlining workflows for custom and short-run jobs.

By the numbers

The printer features a 10-color UltraChrome UV ink set, including grey, red, white, and varnish inks, allowing a wider color gamut and specialty finishes such as textured, gloss, and layered printing. Epson said the system delivers print speeds of up to 4.6 square meters per hour in Production/Default mode and up to 10.9 square meters per hour in High Speed mode.

What they're saying

“As demand for customized, short-run printing continues to grow, businesses are looking for a solution that fits their unique scale, space, and investment priorities,” Epson Philippines Corporation head of marketing and customer service Noelle Gonzalez said in a press statement.

“With the SC-V4000, we are expanding our UV printer portfolio to support customers who need professional flatbed capabilities in a more compact form. By delivering print solutions that help our customers solve everyday challenges such as balancing image quality, productivity, and space constraints, we’re not just meeting operational needs, but instilling confidence that becomes a life-long partnership,” she added. 

The bottom line

Epson is expanding its UV printing portfolio in response to growing demand for compact, in-house production systems, betting that businesses will continue shifting customized printing work away from outsourced providers. —Vanessa Hidalgo| Ed: Corrie S. Narisma