Century-old stock listing pioneer Chinabank rebrands, gets new ticker code

China Banking Corp. is getting a new stock ticker code as part of a major brand refresh since its 1927 listing on the Manila Stock Exchange, one of Southeast Asia’s earliest bourses. 

Now controlled by the Sy family’s SM Group, Chinabank approved the change in its stock ticker symbol from “CHIB” to “CBC”. 

Chinabank’s listing predates the modern-day Philippine Stock Exchange, which was formed in 1992 through the unification of the Manila Stock Exchange, established in 1927, and the Makati Stock Exchange, founded in 1963.

Earlier this year, Chinabank announced a sweeping rebranding effort to modernize its almost 104-year-old image. 

This included updating signs at its main office and branches. 

The campaign also featured Miss Universe Philippines 2023 Michelle Dee, a third-generation member of Chinabank’s founding family, as its first-ever brand ambassador.