Insider Spotlight
The bank introduced Hexagon Club Family, allowing existing Hexagon Club Priority and Privilege members to nominate eligible relatives for selected banking, lending and lifestyle benefits. Primary members must maintain an aggregate current and savings account (CASA) balance of at least P500,000 to qualify.
Why it matters
The initiative reflects how affluent Filipino households often make financial decisions collectively, from managing expenses and securing loans to building savings across generations.
Rather than limiting premium banking privileges to one account holder, RCBC is extending selected benefits to family members to strengthen household-level engagement.
Hexagon Club members represent one of RCBC's most financially active customer segments, according to a company release, making family relationships an opportunity to increase the bank's share of wallet.
What they're saying
“Hexagon Club Family is about more than providing exclusive privileges - it is about creating opportunities for our clients to enjoy what matters most and share these experiences with the people who are important to them,” RCBC head of retail banking group Richard C. Lim said.
“By extending these benefits to their families, we help our clients pursue their passions together, create meaningful experiences and build memories that last across generations.”
The details
Eligible family members receive preferential branch services, dedicated branch manager support and waivers on certain inter-branch and inter-regional transaction fees.
Other benefits include preferential time deposit and loan rates, qualified loan fee waivers, and up to four Hexagon Club Mastercard supplementary cards with no annual fees for life.
Members also gain access to merchant privileges, exclusive events and unlimited telemedicine consultations through Sun Life Grepa.
The bigger picture
RCBC's household-focused approach could help retain affluent customers while creating opportunities for additional deposits, lending and card usage.
The strategy also recognizes that spouses, parents and adult children frequently maintain interconnected financial relationships.
For RCBC, extending privileges beyond primary account holders represents a broader effort to turn individual banking relationships into longer-term family connections. —Princess Daisy C. Ominga | Ed: Corrie S. Narisma
