Care-led strategy anchors AS Watson’s global retail journey

January 6, 2026
2:23PM PHT

Insider Spotlight

  • Global health and beauty retailer marks 185 years rooted in care for people
  • “Give a Smile” campaign surpasses 10,000 cleft surgeries ahead of target
  • New goal set to reach 15,000 children by 2030
  • Legacy traces back to Hong Kong’s first western pharmacy

AS Watson is marking its 185th anniversary with a renewed emphasis on what it says has always defined the business: positioning care for customers and communities at the heart of its journey.

Founded in 1841 as Hong Kong’s first western pharmacy, the company has grown into the world’s largest international health and beauty retailer. 

Yet executives say its purpose has remained unchanged, centered on improving health, happiness, and access to care for the communities it serves.

Why it matters

At a time when global retailers are increasingly judged on social impact as much as scale, AS Watson is using its milestone anniversary to highlight how long-term community investment can coexist with global growth.

The company operates more than 17,000 stores across 31 markets and employs around 130,000 people worldwide. 

Despite that scale, it continues to frame its strategy around what it calls “creating smiles” for customers, colleagues, and communities.

 To mark this legacy of care, AS Watson has achieved a significant philanthropic breakthrough: surpassing its global goal of providing 10,000 free life-changing surgeries for children with cleft conditions through its “Give a Smile” campaign with Operation Smile. | Contributed photo

Driving the news

A central highlight of the anniversary is AS Watson’s “Give a Smile” campaign with Operation Smile, launched globally in 2018.

The initiative has already surpassed its original goal of funding 10,000 free surgeries for children born with cleft lip and palate conditions, reaching the milestone ahead of schedule. 

Building on that momentum, AS Watson has now set a new target of supporting 15,000 surgeries by 2030 .

“Every three minutes, a child is born with a cleft condition,” said Kathy Magee, Operation Smile co-founder, president and CEO. “Thanks to AS Watson, we are able to provide access to essential surgical and comprehensive cleft care for thousands of patients.”

What they’re saying

Dr. Malina Ngai, Group CEO of AS Watson, underscored that growth alone does not define the company’s success.

“Our journey is defined not just by growth, but by the countless smiles we’ve helped create— for our customers, our people, and the communities we serve,” Ngai said in a press release. 

 Dr. Malina Ngai 
Group CEO of AS Watson

The bigger picture

Beyond the “Give a Smile” campaign, AS Watson reported supporting more than 180 charitable and nonprofit organizations in 2024, contributing over 41,000 volunteer hours to reach more than 370,000 people in need across its markets.

As it looks to the future, the retailer says it will continue to raise funds, donate, and actively involve customers in community initiatives, reinforcing a belief that care should never be a privilege but a shared responsibility shaped over 185 years. —Vanessa Hidalgo | Ed: Corrie S. Narisma

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