BPI Wealth urges Filipinos to ‘Own Your Future’ in 2025 drive

Insider Spotlight

• BPI Wealth launches 2nd Wealth Wellness Month in October 2025
• Flagship campaign theme: ‘Own Your Future’
• Four signature events target students, professionals, entrepreneurs, and corporations
• Goal: make financial wellness accessible, practical, and transformative
  

BPI Wealth, the asset and wealth management arm of Bank of the Philippine Islands, is expanding its flagship Wealth Wellness Month this October with a bold call for Filipinos to “Own Your Future.”

Now in its second year, the campaign aims to reshape how Filipinos view money—moving financial wellness from intention to ownership. 

Financial empowerment as a national growth driver

“Financial wellness should not be a privilege reserved for a few—it must be accessible, practical, and transformative for all,” said Maria Theresa Marcial, president and CEO of BPI Wealth. 

“We want to remind Filipinos that they have the power to take charge of their finances through informed, consistent, and confident decisions.”

Maria Theresa Marcial

President and CEO of BPI Wealth

The program reflects a growing push in the Philippines to equip citizens with the financial tools to weather economic uncertainty. With BPI nearing its 175th anniversary in 2026, the bank is positioning financial empowerment not just as personal security, but as a national growth imperative.

Breaking it down: Four events, one goal

• FinQuest: The Forum (Oct. 4) — Helps graduating students take their first steps toward money management and investing early.
• Beyond Wealth (Oct. 21) — Gathers entrepreneurs and high-net-worth clients to tackle succession and legacy planning.
• Building Better Futures (Oct. 23) — Encourages corporations and retirement fund clients to embed financial wellness into workplace strategy.
• Wealth Summit (Oct. 25) — Focused on Gen Z and Millennials, with speakers like Olympian EJ Obiena and nutrition advocate Jo Sebastian, spotlighting holistic wellness alongside wealth.
  
  

The big picture

Wealth Wellness Month is designed to connect with Filipinos across generations and income levels. By tailoring conversations for students, professionals, entrepreneurs, and organizations, BPI Wealth hopes to normalize financial planning as both a life skill and a legacy.

 “With Wealth Wellness Month 2025, we are elevating the call: Own Your Future. It’s about equipping Filipinos with the clarity and confidence to do more with their wealth, their lives, and the legacy they want to leave behind,” Marcial said. —Ed: Vanessa Hidalgo