Its Chinese New Year open house alone generated P2 billion, driven by strong demand for coveted lots in Nuvali’s newly launched Enara, a statement showed, while the launch of its first subdivision in Davao added another P2.7 billion.
Big picture
Despite shifting market conditions, demand for luxury real estate remains strong, with affluent buyers still seeing high-end developments as stable assets.
ALP’s sales performance suggests that cash-rich investors are reallocating funds into premium property, banking on long-term appreciation and exclusivity rather than short-term market fluctuations.
Management’s view
“This demand indicates the strength of the luxury residential market and reflects our buyers’ trust in the Ayala Land Premier brand,” said Mike Jugo, president of ALP.
“Clients are investing in distinct, well-planned communities at premium locations that create enduring value as investments or homes for their families,” he added.
Horizontal housing is hot
“The success of Enara and Virendo also highlights the strong and growing preference for horizontal developments—buyers want more space, privacy, and are looking for a deeper connection with nature,” Jugo explained.
“We are deeply grateful for our clients’ continued trust and remain committed to delivering developments that elevate the residential landscape in key growth areas,” he added.
Why these projects?
The launch of Virendo in Davao contributed another P2.7 billion, indicating solid interest in low-density residential estates.
This is ALP’s first horizontal development in Mindanao and taps into Davao’s growing base of affluent investors.
Spanning 37.4 hectares with just 150 lots, its pricing strategy and low-density setup cater to buyers prioritizing exclusivity over volume-driven urban housing models.
The project will be turned over to buyers by mid-2029.
Enara, ALP’s newest neighborhood in Nuvali, caters to homebuyers seeking space and exclusivity. Rising 290 to 337 meters above sea level, it offers panoramic views of Tagaytay Ridge, Mt. Makiling, and Laguna de Bay.
