Speaking to the media on Friday, Hashimoto reflected on Toyota’s 2024 milestones and outlined the company’s key priorities for the year ahead, emphasizing mobility solutions, electrification, and motorsports development.
Tamaraw’s continued comeback
Following its highly publicized return in 2024, Toyota’s Tamaraw is set for further expansion in 2025. TMP will introduce additional conversion options and services to cater to a broader customer base, including small businesses and fleet operators.
Toyota will also enhance its financing and value chain options, making vehicle ownership more accessible through:
According to Hashimoto, 2025 “will truly be the year of the Tamaraw,” signaling Toyota’s intent to solidify the vehicle’s position as a Filipino icon.
Growth in leasing
Toyota’s vehicle leasing arm, KINTO One, recorded 376 contracts in 2024, driven by increasing demand from multinational companies in Metro Manila. To sustain this momentum, Toyota plans to revamp its leasing strategy with a focus on:
Toyota aims to expand its corporate leasing services, making its vehicles more accessible to companies seeking flexible mobility solutions, he said.
Electrification push
Meanwhile, the TMP chief said Toyota’s Beyond Zero strategy remains central to its sustainability agenda. The company will continue to strengthen its multi-pathway approach, focusing on:
Toyota also hinted at an expanded electrified lineup arriving “sooner than expected,” signaling its commitment to a low-carbon future, he added.
Expanding motorsports and Gazoo Racing
Finally, Toyota Gazoo Racing division aims to make motorsports more accessible in 2025. Plans include:
“We want to prove motorsports is truly in our DNA and can be in yours,” Hashimoto said, highlighting Toyota’s push to grow the Philippine racing scene.
— Edited by Daxim L. Lucas
