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Orders processed through Fulfilled by Shopee, or FBS, jumped 2.5 times compared with 9.9 last year. Shopee said in a company statement that the service allows sellers to store inventory across its fulfillment network in Luzon, Visayas and Mindanao while the platform handles storage, packing, shipping and returns.
Pool of creators
The fulfillment push is designed to help merchants handle demand during major shopping periods while shortening delivery times for consumers.
FBS orders typically reach Metro Manila shoppers within one to two days and customers in Visayas and Mindanao within three to five working days, compared with seven to 10 working days for non-FBS sellers in those regions.
Content also played a bigger role in the campaign. Active Shopee Affiliates more than doubled from the previous year’s 9.9, expanding the pool of creators recommending products through video and other content.
Product discovery
Watch time across Shopee Video and Drama surged 79 percent year-on-year, while Shopee Live attracted more than 3.7 million viewers, representing a 73 percent increase compared with an average day.
The figures point to Shopee’s effort to make creators a bigger part of its e-commerce ecosystem, allowing Filipinos to participate not only as shoppers and sellers but also as affiliates who can influence product discovery and earn through content.
‘Good indication”
"The 9.9 results give us a good indication of how Filipinos are starting to shop for the holidays. Our role is to make sure shoppers get what they need reliably, sellers can keep up with the demand, and creators have more opportunities to connect people with the right products,” Shopee Philippines head Vincent Lee said in the statement.
Opening stretch
The 9.9 campaign marks the opening stretch of the holiday shopping season, with Shopee expecting activity to build further as Christmas approaches. —Vanessa Hidalgo | Ed: Corrie S. Narisma
