The consecutive events are designed to sustain shopper momentum, deepen brand engagement, and push stronger conversion rates through the peak gifting period.
Customers can enjoy discounts of up to 80 percent, free shipping, and up to P2,000 in vouchers, supported by personalized recommendations from Lazada’s AI assistant, AI Lazzie.
Why it matters
The 12.12 season remains one of the most pivotal sales periods for the country’s largest eCommerce platforms. Strong performance not only boosts holiday revenues but also supports thousands of brands and MSMEs that rely on Lazada’s marketplace to scale their businesses.
Global and local brands front and center
This year’s 12.12 lineup gathers thousands of top-performing regional and international brands across fashion, electronics, beauty, home improvement, and essentials.
Featured names include TORRAS, Umay Sports, Naturehike Outdoor, and Philips Lighting, alongside a curated K-beauty assortment from GMarket Korea.
Rising beauty and lifestyle labels such as Mimani, vriuknt, and Bodorme also join the sale, reflecting Lazada’s push to diversify its brand mix and support fast-growing online sellers.
“Our commitment has always been to bring authentic, high-quality products closer to Filipino shoppers while empowering the brands and sellers who trust us to scale their business,” said Lazada Philippines CEO Carlos Barrera in a press release.
“12.12 is one of our biggest celebrations—beyond the deals, it's about offering better value and making holiday shopping seamless for every Filipino family.”
P1-M LazRewards spree up for grabs
Adding to the excitement is the 12.12 All-Out Shopping Treat Raffle, which runs from Dec. 1 to 14. Every order worth P500 or more earns shoppers one raffle entry, excluding digital goods and Milk Code items.
The raffle’s grand prize: a one-year LazRewards shopping spree totaling P1.2 million, credited as P100,000 monthly from January to December 2026. Twelve additional winners will receive P12,000 each in Lazada Gift Cards.
“The holiday season is when Filipino shoppers are most excited to discover great deals and authentic products from the brands they love,” said Lazada head of seller operations Alvin Ching.
“We work closely with partners to ensure 12.12 brings better value, wider choice, and smoother experiences every year.”
LazLive levels up with Four Houses Challenge
To enhance engagement, Lazada is mounting a special LazLive event featuring the Four Houses Challenge, where creators lead themed content segments, unlock vouchers, and drop exclusive deals.
Shoppers can tune in on Dec. 11 at 10 p.m., participate in games, and win LazMall vouchers during live demos and surprise drops.
The bottom line
With aggressive discounts, expanded brand offerings, AI-supported personalization, and immersive LazLive content, Lazada aims to cement its position as the country’s go-to holiday shopping destination during this year’s 12.12 surge. —Ed: Corrie S. Narisma
