For over a decade, e-commerce in the Philippines has been evolving and maturing, while demonstrating sustained exponential growth. Yet compared to other developed markets such as the United States and South Korea, the industry is still “scratching the surface” of its full potential.
Southeast Asian eCommerce sellers recognize AI’s potential but struggle with implementation due to cost, infrastructure, and workforce readiness, according to a Lazada-Kantar study.
The expansion was marked by a launch ceremony on Feb. 20, 2025, at the Arcadia Event Center in Davao City, along with seller roadshows across Mindanao, which will conclude with a final event in General Santos City on Feb. 27.