Filipino consumers are becoming more deliberate online shoppers, prioritizing quality, authenticity, and long-term value over impulse buying during major sale events, according to Lazada Philippines’ performance data from its 12.12 All Out Pasko Sale.
Lazada Philippines is accelerating the holiday rush and tightening its grip on year-end consumer spending with back-to-back mega sales—the 12.12 Global Brands Fest from Dec. 8 to 14 and the 12.12 All-Out Pasko Sale from Dec. 11 at 8 p.m. to 14.
Lazada Philippines wrapped its biggest 11.11 Biggest Sale of the Year to date, with early post-campaign data underscoring a clear trend in Filipino e-commerce behavior: shoppers are leaning heavily toward trusted global and local brands, prioritizing authenticity, value, and smarter ways to shop.
For over a decade, e-commerce in the Philippines has been evolving and maturing, while demonstrating sustained exponential growth. Yet compared to other developed markets such as the United States and South Korea, the industry is still “scratching the surface” of its full potential.
Southeast Asian eCommerce sellers recognize AI’s potential but struggle with implementation due to cost, infrastructure, and workforce readiness, according to a Lazada-Kantar study.
The expansion was marked by a launch ceremony on Feb. 20, 2025, at the Arcadia Event Center in Davao City, along with seller roadshows across Mindanao, which will conclude with a final event in General Santos City on Feb. 27.