While the poultry industry shows promising potential, it faces significant challenges such as disease outbreaks, climate impacts, market fluctuations, and competition from imports. These hurdles highlight the need for strategic interventions to sustain the industry’s growth trajectory.
At the 2024 Poultry Business Conference (PBC), hosted by Cargill Philippines on Sept. 10, industry leaders, poultry owners, and stakeholders gathered to address these challenges and explore opportunities for growth.
Rising consumption, challenges
The event, themed “Leading Business Through Synergistic Collaboration,” facilitated discussions on key issues shaping the future of the poultry sector.
One major focus was the rising consumption of poultry products despite economic pressures, including inflation that affects consumer spending.
The Department of Agriculture's call to increase egg consumption, aimed at addressing oversupply and issues about farm-gate
Poultry health
Poultry health also took center stage, with experts highlighting the critical role of understanding the gut microbiome in broilers.
This knowledge could drive innovations in animal health, leading to optimized growth and improved sustainability. A data-driven approach to poultry care is expected to enhance overall industry performance.
Self-sufficiency issue
A central debate revolved around balancing imports with self-sufficiency, as the Philippines grappled with the decision of whether to rely on international poultry supplies or prioritize boosting local production.
With 560 accredited meat importers in the country as of July 2021, the industry must navigate increased competition and evaluate its strategy for augmenting local production.
While this is indeed tedious, there are opportunities for growth in the industry that can contribute to a blossoming economy in the future.
Market growth
The last few years have been slower than usual, but reports have predicted a 30-percent growth in the poultry market by 2030.
Cargill managing director Sonny Catacutan closed the event by reaffirming the company’s commitment to progress and food security through collaborative efforts within the poultry sector.
With continued collaboration and innovation, the Philippine poultry industry is well-positioned to overcome its challenges and achieve long-term, sustainable growth.
