Jollibee Foods Corp. is deepening its push into major international transit hubs as part of a broader effort to increase global brand visibility and attract a more diverse customer base beyond its traditional overseas Filipino market.
Filipino-owned digital remittance firm BCRemit has expanded its footprint to 23 countries, signaling a strategic shift from serving primarily overseas Filipino workers to targeting a broader global migrant and business market.
Homegrown brand Posh Skin entered the crowded acne-care market by designing a product around how Gen Z actually shops — through TikTok-led discovery and social proof.