Lanson Place deepens ties with Philippine School for the Deaf

Insider Spotlight

• Lanson Place strengthens its community commitment through its partnership with the Philippine School for the Deaf
• Holiday festivities highlight purpose-driven hospitality
• Annual tree lighting underscores the brand’s Season of Joy theme
  
  

Lanson Place Mall of Asia, Manila, is putting community impact at the heart of its holiday celebrations this year by spotlighting its strengthened partnership with the Philippine School for the Deaf (PSD), a cornerstone of its long-term social responsibility efforts.

The collaboration, which extends throughout the year, focuses on creating enriching programs for PSD students—an initiative the hotel describes as central to its mission of uplifting local communities.

Why it matters

The partnership reflects a growing trend among hospitality brands to build deeper, more sustained engagements with education- and inclusion-focused institutions.

“The Season of Joy reminds us that happiness grows when shared. Whether through a kind gesture, a generous act, or the warmth of genuine hospitality, each of us can help make the world a little brighter,”  Nils Rothbarth,  Lanson Place general manager, shared in a press release on Dec. 9, 2025. 

Driving inclusion through year-round support

According to the hotel, the PSD partnership is not limited to holiday charity drives. It includes continuous involvement in initiatives designed to enrich the lives of the school’s students, reinforcing Lanson Place’s role as a community-focused hospitality leader.

This long-term approach underscores a shift from seasonal giving to sustained empowerment— particularly for institutions that serve children with unique learning and communication needs.

The big picture

The renewed focus on PSD support was highlighted during Lanson Place’s Season of Joy Tree Lighting Ceremony, attended by key executives of SM Hotels and Conventions Corporation and Pasay City officials. 

The event blended festivity with purpose, using its platform to reinforce the value of inclusive community partnerships.

In her remarks, SMHCC executive vice president Peggy Angeles shared, “The twinkling lights before us are more than a festive display—they are a reminder that light finds its way even through the darkest nights.”

What’s next

As holiday activities continue—from culinary offerings at Cyan Modern Kitchen to curated gift selections from Santa’s Sweet Factory—Lanson Place says its commitment to PSD remains a priority beyond the season.

The hotel aims to further expand collaborative programs with the school in 2026, signaling a sustained investment in inclusive community development. —Vanessa Hidalgo | Ed: Corrie S. Narisma