EastWest Horizons helps Filipinos turn bonuses into lasting wealth

Insider Spotlight

• Wealth-building opportunity — EastWest Bank encourages Filipinos to use year-end bonuses to strengthen savings and pursue long-term financial goals
• Attractive returns — Customers placing at least P100,000 in fresh funds may qualify for returns of up to 3.5 percent annually under a promotion running until Dec. 29, 2026
• Personalized banking — EastWest Horizons offers dedicated relationship officers, investment guidance, and preferred banking services for emerging affluent clients
  
  
  
  

EastWest Bank is encouraging Filipinos to transform their year-end bonuses into long-term financial opportunities through Horizons, its personalized banking program designed for customers building wealth.

With holiday spending traditionally taking priority during bonus season, the bank sees an opportunity for professionals, entrepreneurs, and young families to channel additional income toward savings, investments, and financial security.

Why it matters

The initiative reflects growing demand for personalized financial services as more Filipinos move beyond basic banking toward wealth accumulation and investment planning.

Through its Horizons Christmas Rewards Promo, customers who deposit at least P100,000 in fresh funds may qualify for returns of up to 3.5 percent per annum until Dec. 29, 2026.

Eligible clients can also access dedicated relationship officers, investment specialists, priority banking lanes, virtual cards, and expedited processing for selected products, subject to bank evaluation and approval.

What they're saying

EastWest chief marketing officer Martin Reyes said year-end bonuses present opportunities for customers to build financial security beyond immediate spending.

"For many professionals and entrepreneurs, a year-end bonus is often one of the first opportunities to set aside money not just for spending, but for future goals," Reyes said.

"Whether they're looking to grow investments, prepare for major milestones, or build long-term financial security, Horizons gives clients access to personalized guidance and solutions that can help them make the most of those opportunities."

The bigger picture

Boston Consulting Group estimates that middle-class and affluent consumers account for more than half of the Philippine population, representing about 60 million Filipinos.

This expanding consumer segment is creating opportunities for banks to offer investment products, financial advisory services, and wealth management solutions tailored to increasingly sophisticated financial needs.

What's next

EastWest positions Horizons as a bridge between traditional retail banking and wealth management, helping customers access personalized financial guidance earlier in their wealth-building journey. — Ramon C. Nocon |Ed: Corrie S. Narisma