Blue Yonder to modernize 7-Eleven PH supply chain

September 23, 2025
7:03PM PHT
Updated: September 26, 2025
11:29AM PHT

Insider Spotlight

  • Blue Yonder to implement store execution capabilities for 7-Eleven
  • Partnership to address complex supply chain challenges in the Philippines
  • Project expected to improve inventory management, reporting, and operational agility

Technology firm Blue Yonder has signed a deal with Philippine Seven Corp., the operator of 7-Eleven stores in the country, to improve inventory management and its customer experience.

Why it matters

The Philippines’ fragmented geography, infrastructure bottlenecks, and growing competition in the convenience retail sector make supply chain optimization a high-stakes challenge. For 7-Eleven’s 4,300-store network, the partnership promises to allow 7-Eleven to streamline operations, scale efficiently and improved service to customers.

Driving the news

Blue Yonder executives said their technology will help the retailer implement “perpetual inventory”, a system that provides real-time visibility of stocks across stores and distribution centers.

“Retailers, one of their top three priorities is inventory. It is the core, and a lot of people call the solution the heart of retail,” said Antonio Boccalandro, Blue Yonder’s Asia Pacific president.

By automating replenishment and predictive optimization, 7-Eleven expects to reduce excess inventory, cut waste from perishables, and keep high-demand products consistently available.

Blue Yonder's Antonio Boccalandro and Corey Tollefson seal the deal with 7-Eleven's Areoll Wu and Francis Medina./Photo by Daxim L. Lucas

By the numbers

  • Blue Yonder processes 25 billion AI and machine learning calculations daily, fueled by about 1 terabyte of customer data every week.
  • The firm counts 16 of the top 25 consumer packaged goods and 23 of the top 25 retailers among its global clients.

Between the lines

The deal underscores the growing role of software-as-a-service (SaaS) in critical retail operations. Blue Yonder executives stressed that uptime is crucial.

“If our solution is down for even 15 minutes, it’s a huge impact. Now you got trucks that don’t have full products on there. It almost feels like our software provides public infrastructure,” said Corey Tollefson, Blue Yonder’s Chief Revenue Officer.

What’s next

7-Eleven Philippines expects the rollout to sharpen its competitiveness as it expands further in the Visayas and Mindanao. Blue Yonder, meanwhile, sees the project as a model for tackling the country’s complex retail logistics—spanning 7,000 islands and highly variable demand patterns.

Edited by Daxim L. Lucas

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