Watch out, JobStreet: GCash shakes up the hiring scene after dominating digital payments

After transforming digital payments, GCash is making its next big move, disrupting the job market with a focus on blue-collar roles involving skilled trades and manual labor.

Called GJobs, the platform is steadily gaining market share, now reaching 2.5 million registered users, said Oscar Reyes Jr., president and CEO of G-Xchange, which operates GCash.

Taking on industry giants 

While still trailing established players like JobStreet, which launched in the late 1990s, GJobs is making strong inroads in underserved labor sectors.

“I’m sure you know about JobStreet, you know about LinkedIn but those are mainly for white-collar workers. So, we actually built GJobs and now, we have the largest postings for blue-collar jobs,” Reyes said during a media event on Thursday.

Oscar A. Reyes Jr.
G-Xchange president, CEO 

Full-time or freelance work   

GJobs users can navigate by category, such as business process outsourcing, restaurants, retail, and accounting.

It also features white-collar office jobs, such as accounting personnel and customer service roles, but what sets it apart is the wide range of blue-collar work, including kitchen helpers, theme park ride mechanics, and milk tea baristas.

In many cases, Reyes said job seekers might use the platform for “raket” or side jobs to help make ends meet.

“And one thing that we know about Filipinos, we are not lazy. Actually, we are very resourceful. We try to get as much opportunities as possible,” he said.

What was missing was a platform that simplifies job matching for both businesses looking to fill these roles and job seekers.

“And one thing that we know about Filipinos, we are not lazy. Actually, we are very resourceful. We try to get as much opportunities as possible". 
- Oscar Reyes Jr. 

Making money through referrals 

Thanks to their partnership with Pasajob, users can also refer friends or colleagues for work. 

Successful referral fees range from P100 (for a service crew role) to P2,500 for an electrical engineer, based on a rough scan of listings on GJobs. 

“Beyond financial access, we’re now focused on creating income opportunities,” Reyes said.

Is the platform profitable? Reyes said that’s not exactly purpose behind GJobs. 

“We don’t really earn from this particular platform. But now we’re trying to scale it so that we really try to help our fellow entrepreneurs,” he said.

About the author
Miguel R. Camus
Miguel R. Camus

Miguel R. Camus has been a reporter covering various domestic business topics since 2009.

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