Insider Spotlight
Carlos joins SMHCC with more than 30 years of experience in hospitality, having led business strategy, revenue optimization, brand development, and hotel operations across several of the country's major hotel groups.
In her new role, she will oversee sales, marketing, revenue management, reservations,public relations, digital marketing, brand communications, and business development initiatives across the company's hotels, convention centers, and pipeline projects.
The big picture
Before joining SMHCC, Carlos served as Robinsons Hotels & Resorts group director of Sales and Marketing, where she supervised sales and events, revenue and reservations, and marketing and public relations while helping drive business growth and pre-opening strategies for new properties.
She also spent more than a decade with Seda Hotels, culminating as senior group director of commercial and revenue Management after serving as group director of sales and marketing.
During her tenure, she led the launch of 12 Seda hotels nationwide and managed forecasting, budgeting, and revenue initiatives across the portfolio. Earlier in her career, she held leadership positions at Fraser Place Manila and The Heritage Hotel Manila.
What they're saying
"I am truly honored to join SM Hotels and Conventions Corporation at such an exciting and transformative time in its growth journey," Carlos said in a press statement .
She added that she looks forward to strengthening the company's market presence, building meaningful partnerships, developing innovative strategies, enhancing guest experiences, and supporting SMHCC's vision of shaping the future of Philippine hospitality.
SM Hotels and Conventions Corporation executive vice president Peggy Angeles said, "Melissa's appointment reflects our continued commitment in strengthening the leadership that will drive the next phase of SMHCC's growth."
Angeles added, "as we continue to expand our portfolio and elevate our brands, we are equally focused on reinforcing SMHCC's position as one of the country's leading hospitality developers.”
“Melissa's strategic expertise, proven track record in driving business growth, and deep understanding of the industry will be instrumental as we continue to raise the bar for hospitality and leave a lasting imprint on the Philippine tourism landscape. We are delighted to welcome her to the SMHCC family."
Why it matters
SMHCC, the hospitality arm of SM Prime Holdings Inc., currently operates 10 hotel properties with more than 2,600 rooms alongside over 42,000 square meters of convention space.
The company said Carlos' appointment aligns with its strategy of reinforcing commercial capabilities as it expands its hospitality and events portfolio across the Philippines. —Vanessa Hidalgo| Ed: Corrie S. Narisma
