Insider Spotlight
The platform, launched in late 2024, has grown to more than 137,000 subscribers and generated over 2.5 million views, underscoring rising demand for accessible corporate updates.
The milestone reflects SM’s broader push to strengthen transparency and accessibility in communicating business performance, innovation, and value creation across its integrated ecosystem, according to a company release.
The big picture
SM is leaning into digital channels to modernize how it engages investors, partners, and the public. The platform delivers structured and timely content, aiming to simplify complex business updates while broadening reach.
“SM In Focus enhances our ability to communicate the Group’s activities and outcomes in a more accessible and consistent manner,” said Rico Hizon, host and creator of SM In Focus.
Why it matters
Beyond external messaging, the initiative is also designed to improve internal alignment. Contributions from various business units allow for more grounded storytelling and a unified corporate narrative.
“By engaging contributors across the Group, the platform strengthens collaboration and improves how we communicate our strategy and impact,” said Elizabeth Anne “Lizanne” Uychaco, executive vice president, group diversity officer of SM Investments, and executive producer of SM In Focus.
By the numbers
The platform has produced more than 440 videos and accumulated over 14,000 watch hours, pointing to sustained engagement rather than one-off viewership spikes.
What’s next
As SM continues to expand, the company sees SM In Focus as a key tool in bridging internal insights with external audiences. The goal is a more data-driven and integrated communication strategy that clearly articulates the group’s long-term value. — Princess Daisy C. Ominga | Ed:Corrie S. Narisma
