The collaboration aims to help Filipinos better identify fraudulent schemes, make informed decisions online, and develop safer digital habits amid growing adoption of digital financial services.
Rising threats
Through the partnership, MediaQuest and Maya will create educational content and community-based programs focused on scam awareness, fraud prevention, and responsible digital engagement.
The initiative comes as online scams continue to evolve in sophistication, targeting consumers through social media, messaging platforms, phishing attacks, and other digital channels.
Launched in 2024, THINKaMuna Pilipinas encourages Filipinos to pause, verify information, and think critically before acting online. The advocacy has primarily focused on promoting media and information literacy, but with Maya’s participation, it is expanding to include financial literacy and digital safety.
Shared mission
MediaQuest president and CEO Ricky Vargas said in a statement the partnership reflects the changing nature of digital risks facing Filipinos.
“Media literacy is no longer just about distinguishing real news from fake news; it is our critical shield for everyday survival,” Vargas said.
“Partnering with Maya allows us to extend the THINKaMuna philosophy directly to millions of Filipinos who need to be protected from financial scams. Before you click, share, or transact online, we want every Filipino to pause, verify, and protect themselves from these predators,” he added.
For Maya, strengthening digital trust is essential as more consumers embrace online financial services.
“Digital finance creates greater opportunities for more Filipinos, but trust and safety must grow alongside adoption. Financial education today goes hand in hand with media and information literacy,” Maya CEO and founder and co-founder of Maya Bank Orlando Vea said in the same statement.
Growing reach
Since its launch, THINKaMuna Pilipinas has expanded through partnerships with organizations including UNESCO, the Public Relations Society of the Philippines and the International Association of Business Communicators.
The advocacy has also received international recognition, winning an Asia Design Prize 2026 in the Communication category and a Gold Award for Most Innovative Corporate Social Responsibility Campaign at the Marketech APAC Next Awards Philippines 2025.
Bigger goal
Beyond offering digital financial services, Maya continues to invest in fraud prevention through security technologies, customer protection tools, public awareness campaigns, and industry collaborations.
By combining media literacy and financial literacy, MediaQuest and Maya hope to equip more Filipinos with the critical thinking skills needed to navigate an increasingly digital world safely and confidently. —Ed: Corrie S. Narisma
