Insider Spotlight
The quick-service restaurant chain is expanding access to its products through drive-thru locations, takeout services, delivery platforms, self-order kiosks, digital payments, and a revamped mobile application.
The strategy reflects growing demand for restaurant-quality meals that can be enjoyed outside traditional dine-in settings.
The big picture
“A major growth area for Mang Inasal is our off-premise business as consumer behavior continues to evolve toward convenience, mobility, and digital ordering,” Mang Inasal president Mike V. Castro said in a press statement.
The company said its investments are designed to create more customer touchpoints while making its signature Ihaw-Sarap offerings available wherever consumers choose to dine.
Why it matters
Mang Inasal currently operates eight drive-thru stores nationwide, with the format serving as a key component of its broader accessibility strategy.
Rather than focusing solely on store count growth, the company said the goal is to bring its offerings closer to customers and support changing dining preferences.
Provincial markets and emerging cities also remain central to expansion plans.
“Provincial and emerging cities are an integral part of our network expansion efforts as we make accessible to more customers our Ihaw-Sarap meals and further reinforce our positioning as the country's Grill Expert,” Castro said.
Between the lines
The company said consumers have become increasingly comfortable ordering grilled meals through takeout, delivery, and drive-thru channels, helping validate its off-premise strategy.
“Our customers have come to appreciate that the quality of Mang Inasal's Ihaw-Sarap meals can be enjoyed both in-store and via takeout, drive-thru, and delivery,” he said.
Mang Inasal is also strengthening its digital capabilities. The updated Mang Inasal App offers fixed delivery fees without surge pricing, personalized promotions, exclusive deals, and app-only rewards.
The company additionally uses digital tools and artificial intelligence for content creation, social listening, campaign optimization, and performance measurement.
“We focus on technologies that genuinely improve engagement, accessibility, operational efficiency, and the overall customer experience rather than adopting trends for the sake of innovation alone,” he added.
As off-premise dining gains momentum, Mang Inasal said it will continue pursuing an omnichannel approach that combines accessibility, digital innovation, and its core grilled food offerings. —Vanessa Hidalgo| Ed: Corrie S. Narisma
