During a media briefing on Thursday the company introduced its dynamic pricing model, starting at 0.2 percent and dropping to 0.12 percent, based on a user’s gross traded value.
This offers a significant discount compared to the current industry minimum of 0.25 percent, with Luna’s rate reflecting a more than 50 percent reduction.
These rates follow the Securities and Exchange Commission’s removal of the minimum commission rule through Memorandum Circular 7-2024 issued on 17 April 2024.
"With our commission revolution, we can, in our own way, help stocks compete with other emerging classes of financial assets,” said Francis Diaz, the co-founder and president of Luna.
“Luna began with a better user experience and the lowest minimum maintaining balance of just P500. Now we offer a compelling fee structure. With lower fees come the potential for higher investor returns and the incentive to trade,” he added.
