Jollibee Foundation, UPLB team up to empower Filipino farmers

September 1, 2026
2:00PM PHT

Insider Spotlight

  • Jollibee Group Foundation and UPLB are joining forces on farmer training, research and agricultural innovation
  • Agri-Tech Facilitators will get deeper technical training to help bring practical solutions directly to farming communities
  • The partnership builds on a program that has supported more than 1,800 smallholder farmers across 12 provinces



Jollibee Group Foundation (JGF) is teaming up with the University of the Philippines Los Baños (UPLB) to strengthen the capabilities of smallholder farmers and the community leaders helping them build more productive agricultural enterprises.

The two institutions signed a memorandum of understanding covering farmer training, knowledge sharing, technology transfer and capacity building, combining UPLB's agricultural research expertise with JGF's experience in developing inclusive agricultural value chains.

Jollibee Group Foundation (JGF) and the University of the Philippines Los Baños (UPLB) formalize a partnership to strengthen farmer training, knowledge sharing, technology transfer and capacity building for smallholder farmers. At the MOU signing are (seated, from left) UPLB Department of Agribusiness Management and Entrepreneurship chair Asst. Prof. Nanette A. Aquino, UPLB chancellor Dr. Jose Camacho Jr., JGF president Gisela Tiongson and JGF program director LA Cruzat. | Contributed photo

Why it matters

A major focus will be JGF's Agri-Tech Facilitators Program, which develops farmer leaders and community-based agricultural extension workers who help other farmers identify, test and adopt technologies and practices suited to local conditions.

Jollibee Group Foundation president Gisela Tiongson said the partnership could strengthen the support available to farming communities.

“Lasting and grounded solutions are built when institutions come together and contribute what they do best,” Tiongson said in a statement. 

JGF Agri-Tech Facilitators (ATFs) mark the completion of their training program in January 2026, strengthening their skills to support fellow farmers and their communities. | Contributed photo

Zoom in

The collaboration will give Agri-Tech Facilitators stronger technical knowledge and more comprehensive training, enabling them to translate agricultural research into practical solutions farmers can use on the ground.

The partnership will also explore new farming technologies and capacity-building initiatives for crops such as green bell pepper, the company said in the company statement. 

JGF's program initially trained participants in agricultural extension methods and in identifying, testing and promoting innovations that could strengthen agro-enterprises.

JGF’s Agri-Tech Facilitators Program equips farmer leaders and community-based agricultural extension workers with the knowledge and skills to help fellow farmers identify, test and adopt technologies and farming practices suited to local conditions. | Contributed photo

Zoom in

The collaboration will give Agri-Tech Facilitators stronger technical knowledge and more comprehensive training, enabling them to translate agricultural research into practical solutions farmers can use on the ground.

The partnership will also explore new farming technologies and capacity-building initiatives for crops such as green bell pepper, the company said in a release. JGF's program initially trained participants in agricultural extension methods and in identifying, testing and promoting innovations that could strengthen agro-enterprises.


Gisela Tiongson
President, Jollibee Group Foundation

The bigger picture

UPLB Chancellor Dr. Jose Camacho Jr. sees the tie-up as an example of how universities and businesses can work together to create broader economic and social impact.

“UPLB and JGF are honored to formalize this partnership. We are hopeful that this collaboration will create greater public value by transforming livelihoods through research, innovation, and community engagement. We also trust that this partnership will demonstrate the impact of meaningful academe-industry collaboration and inspire more private sector organizations to work with universities in advancing inclusive and sustainable development,” Camacho said.

JGF's Farmer Entrepreneurship Program has supported more than 1,800 smallholder farmers across 12 provinces. Participating farmers have collectively supplied more than 20 million kilos of produce and generated over P1 billion in farmer income.

The UPLB partnership is expected to further strengthen that network by helping farmers improve productivity, develop more resilient enterprises and adopt sustainable practices while expanding opportunities for their families and communities. — Princess Daisy C. Ominga | Ed: Corrie S. Narisma

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