Insider Spotlight
At the core of this push is the company’s “Choose Joy!” Employer Value Proposition, which frames how employees experience work—focusing on purpose, growth, and a supportive environment.
The EVP is not just a branding tool but a guiding principle for how leaders engage teams, make decisions, and build careers within the organization.
Across functions, women executives are translating this into practice, shaping both performance and culture through leadership grounded in empathy, accountability, and empowerment.
From the frontlines to leadership
Ana Lourdes Limbaga Aluyen, now president of Chowking Philippines, reflects a decades-long journey that began at the store level. Starting as an assistant store manager in 1995, she rose through the ranks, leading operations across regions and navigating business challenges.
“I was valued as an individual… leaders challenged me and supported my growth,” she shared.Her leadership philosophy emphasizes ownership and team recognition.
“If we fail, I take the blame. If we win, celebrate the team.”
Brand leadership with purpose
Dorothy Ching, vice president for Marketing of Jollibee Philippines, focuses on balancing innovation with brand legacy.
“I saw how powerful the brand can be—not just as a business, but as a force for good that touches people’s lives.”
She leads with “high standards with empathy… people do their best work when they feel trusted and supported.”
This perspective, drawn from a company release, reflects how leadership is closely tied to Jollibee’s employer value proposition and its emphasis on meaningful work.
Behind-the-scenes transformation
Maria Fe Monina Jayma-Cacayan, vice president overseeing finance, accounting, and HR shared services at Jollibee Worldwide Pty Ltd, drives operational efficiency at scale. Joining in 2020, she led integrations across markets during a critical period.
“I find joy in the workplace knowing that I can make a difference. I am grateful because I am enabled and empowered.”
Why it matters
Women account for 53 percent of the workforce and 48 percent of senior leadership, underscoring a shift toward more inclusive and capability-driven leadership.
Zoom in
Beyond representation, the company’s approach signals a deeper investment in leadership pipelines—particularly in developing talent from within. Stories like Aluyen’s highlight how internal mobility, mentorship, and stretch roles can translate into long-term career growth.
At the same time, leaders like Ching and Cacayan show how diverse leadership paths—spanning creative, operational, and technical roles—help the organization scale across markets.
The bottom line
As Jollibee expands globally, it is embedding its “Choose Joy!” EVP into how leaders grow teams and deliver results—positioning culture and leadership as core drivers of sustained business success. —Princess Daisy C. Ominga |Ed: Corrie S. Narisma
