Is the Jollibee brand now worth more than the company that owns it? It appears so, at least according to one of the world’s leading brand valuation firms.
The Jollibee Group has expanded its inclusive employment program for senior citizens and persons with disabilities (PWDs) through a partnership with the Taguig City Government, widening access to workplace opportunities for qualified applicants in the city.
Jollibee Group is strengthening its food safety and quality systems as it expands globally, positioning operational discipline as a key driver of consumer trust, brand protection, and long-term growth.
Jollibee Foods Corp. is deepening its push into major international transit hubs as part of a broader effort to increase global brand visibility and attract a more diverse customer base beyond its traditional overseas Filipino market.
Jollibee Foods Corp. expanded its North American footprint to 109 stores following the opening of a new Manhattan branch, signaling sustained traction for the Filipino fast-food giant in the competitive U.S. restaurant market.
Jollibee Group is accelerating its international expansion as the Philippine fast-food giant strengthens its foothold in key overseas markets, particularly North America, where it has surpassed 100 stores.
Jollibee Foods Corp. (JFC) is reining in growth plans after soaring commodity and supply chain costs dragged first quarter profits sharply lower despite continued strong consumer demand across its Philippine and international businesses.
Jollibee Group is deepening its push to position sustainability and customer experience as core growth drivers, after securing fresh international recognition for its reporting standards and service quality.
Jollibee has emerged as the leading chicken quick service restaurant in Southeast Asia, according to Euromonitor International, cementing its position as a dominant force in the region’s competitive fast food landscape.