At the heart of this movement is Avon Philippines, a beauty brand synonymous with purpose-driven entrepreneurship.
From passion to power
For over 46 years, Avon has been a catalyst for change across the archipelago. Long before “side hustle” became a buzzword, Filipinas were going door-to-door, catalog in hand—not just selling beauty, but building futures. What was once considered supplemental income has grown into full-fledged careers for thousands of women.
This evolution was celebrated at the recent National Sales Convention (Nascon) themed Pinas.Siklab, igniting stories of success, sisterhood, and ambition.
The word siklab —spark— aptly reflects Avon’s role in fueling the entrepreneurial fire. The event highlighted how every product sold and story shared contributes to a larger movement of economic upliftment and social change. More than 20 percent of every sale supports upskilling representatives, funds advocacy programs such as breast cancer awareness and the fight against gender-based violence, and helps strengthen the support systems they rely on.
Digital tools, human connection
In a fast-changing digital landscape, Avon is evolving too—without losing the human touch that defines its brand. Representatives are now equipped with social selling tools, virtual training, and an enhanced e-commerce platform. Partnerships with retailers like Watsons have expanded access, while digitalization ensures convenience for both sellers and customers.
“For over four decades in the country, Avon has empowered Filipinas through purpose-driven entrepreneurship,” shares Vanee Gosiengfiao, general manager of Avon Philippines. “This model has empowered thousands of Filipinas to build sustainable livelihoods on their own terms, gain financial independence, and support their families—all while championing beauty with a purpose.”
Avon’s low-barrier entry point allows women of all ages, backgrounds, and even gender identities to start their entrepreneurial journeys. With over two million representatives worldwide, the company is redefining what it means to be a beauty brand in the 21st century.
Omnichannel, direct selling
At a time when customer expectations are increasingly fluid, Avon is staying agile. Its omnichannel strategy seamlessly blends tradition with innovation. Whether it’s a personal recommendation from a representative, a product discovery on social media, or a purchase made through a retail outlet, the experience remains cohesive, trusted, and personal.
“Direct selling remains highly relevant,” Gosiengfiao emphasizes. “People still value personal attention, trusted advice, and authentic connections. What sets Avon apart is how we’ve evolved. We’ve embraced digitalization and an omnichannel strategy to meet customers wherever they are.”
Beauty that builds communities
As Avon looks ahead, it remains anchored in the values that brought it here—inclusivity, integrity, and impact. The company isn’t just in the business of selling lipsticks or serums; it’s in the business of building confidence, unlocking economic opportunities, and uplifting communities.
When beauty meets purpose, it becomes a force for lasting transformation. And in the Philippines, that force continues to shine brighter than ever. — Corrie S. Narisma
