The initiative, unveiled through a new online portal at trustmark.dti.gov.ph, aims to help consumers easily identify certified e-commerce merchants that adhere to fair, transparent and secure online practices.
“The Trustmark is a tool that empowers consumers to shop with greater confidence while encouraging businesses to follow established standards and uphold responsible online practices,” Trade and Industry Secretary Cristina A. Roque said in a statement.
Roque emphasized the critical role of trust in the growing digital marketplace and said the initiative is aligned with President Ferdinand R. Marcos Jr.’s Bagong Pilipinas directive to shield consumers from deceptive and unfair trade practices.
“Trust is essential in the digital marketplace,” Roque said. “Through the E-Commerce Philippine Trustmark, we are empowering consumers while promoting safe and responsible digital trade.”
The Trustmark is issued to businesses that meet the requirements of Republic Act No. 11967, or the Internet Transactions Act of 2023, which mandates fair e-commerce practices, consumer protection, and compliance with applicable standards.
Certified businesses will receive a digital badge that can be displayed prominently on their websites, seller profiles or product pages. Those with physical stores may also showcase the Trustmark at their registered business locations.
DTI said the Trustmark is not only a safeguard for consumers but also a competitive advantage for businesses looking to build stronger reputations in a crowded digital marketplace.
To apply, businesses must complete an online application and submit the required documents, including registration certificates from the DTI, the Securities and Exchange Commission, or the Cooperative Development Authority, along with a Bureau of Internal Revenue Certificate of Registration. —Ed: Corrie S. Narisma
