A global first: Jollibee brings Tiong Bahru Bakery to the Philippines

January 15, 2025
4:22PM PHT

Fast food tycoon Tony Tan Caktiong's Jollibee Group has opened the first international branch of Singapore’s famed Tiong Bahru Bakery in the Philippines, marking a bold expansion into global markets.

Located at Verve Residences Tower 2 in Bonifacio Global City, the branch introduces Filipinos to the bakery’s celebrated French viennoiseries.

Management’s view

“This marks the first international branch of Tiong Bahru Bakery, and we are proud to open it here in the Philippines. We deeply appreciate the support of our exceptional partners—Titan Dining, Ayala Malls, and Bonifacio Global City—who have been instrumental in bringing this vision to life,” said Ernesto Tanmantiong, president and CEO of the Jollibee Group.

Joseph Tanbuntiong, CEO of Jollibee Group Philippines, Jollibee brand ambassador Catriona Gray, and Ernesto Tanmantiong, president and CEO of the Jollibee Group, at the launch of Tiong Bahru Bakery’s first international branch in Bonifacio Global City./Photo from JFC 

“For years, Tiong Bahru Bakery has been synonymous with serving the epitome of croissants and an array of delectably unique creations,” said Joseph Tanbuntiong, CEO of Jollibee Group Philippines.

“Now, with its arrival in the Philippines, we want the location to be the people’s go-to spot to enjoy freshly baked goods in a welcoming ambiance,” Tanbuntiong added.

Singapore roots

Tiong Bahru Bakery, famed for its buttery croissants and premium French pastries, has built a loyal following with offerings like the Kouign Amann and Za’atar Miso Eggplant Sandwich. 

With 21 branches in Singapore, its first international store in the Philippines reflects Jollibee Group’s commitment to bringing global brands to local markets.

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