WINNING | McDonald’s PH builds futures, not just stores

Insider Spotlight:

• McDonald’s Philippines named PMAP Employer of the Year for people-first leadership.
• The company creates 80–100 new jobs with every new store.
• 70% of its 70,000-strong workforce are working students.
• Its direct-hiring, no-contract policy drives inclusive growth
  

McDonald’s Philippines isn’t just expanding its golden arches — it’s building ladders of opportunity. Through steady growth and people-centered practices, the fast-food giant has quietly become one of the country’s most consistent drivers of employment and upward mobility.

That commitment has earned the company top honors at this year’s People Management Association of the Philippines (PMAP) Awards — taking home the Employer of the Year distinction and the Exemplar Status for the National Capital Region. 

The accolades recognize organizations that excel in both business results and people management, a reflection of McDonald’s sustained investment in its workforce.

The awarding ceremony was held during PMAP’s annual meeting on Oct. 22-24 2025 at Nustar Resort & Casino, Cebu City.

Kenneth Yang

McDonald’s Philippines president and CEO

Why it matters

In an economy still finding its post-pandemic footing, job stability and fair employment have become non-negotiables for many Filipinos. McDonald’s Philippines’ model — grounded in direct hiring and a no-contractualization policy — has positioned it as an example of how big business can grow responsibly.

Each new McDonald’s store translates into 80 to 100 new jobs, adding fuel to local economies while giving thousands of Filipinos a start in the workforce, the company explained in a press release.

What they’re saying

“This recognition fuels our commitment to our purpose: lighting the way to brighter opportunities for our people and the communities we serve,” said Kenneth Yang, McDonald’s Philippines president and CEO, in the press release.

He added: “McDonald’s Philippines is part of a world-class brand, proudly rooted in the Filipino spirit. Today, we stand as the largest market in Southeast Asia, and the 10th largest globally. Our scale is more than a number—it’s a responsibility. It empowers us to serve communities, create opportunities, and support nation building.”

The bigger picture

Since chairman and founder Dr. George T. Yang opened the first McDonald’s in 1981, the company has prioritized stability and learning. 

Around 70 percent of its 70,000 employees are working students, benefitting from flexible hours and a world-class training program aligned with McDonald’s global standards.

Earlier this year, the Yangs secured a 20-year license renewal from McDonald’s Corporation, signaling strong confidence in their leadership and long-term vision. 

With more than 800 stores nationwide, McDonald’s Philippines continues to light up not just neighborhoods — but futures.

The bottom line

McDonald’s Philippines proves that fast food can fuel more than appetites — it can power ambition. By investing in people, the company shows that real growth means helping Filipinos rise with every store it builds. —Princess Daisy C. Ominga | Ed: Corrie S. Narisma