The partnership brings a fully digital loan journey to customers applying for personal, auto, condominium, and business financing, eliminating branch visits and wet-ink signatures that have traditionally slowed credit access in provincial communities.
Why it matters
Rural banks have long relied on hybrid onboarding processes, where applications begin online but require physical paperwork and in-person verification to close.
That friction often delays funding for first-time borrowers and small enterprises.
By integrating Trusting Social’s eKYC capabilities with eMudhra’s e-signing platform, Welcome Bank now offers a 100-percent digital flow accessible through smartphones, removing the need for scheduled video calls or live agent verification.
How it works
Borrowers upload a government ID and take a selfie for liveness detection. Trusting Social’s AI engine verifies identity, after which customers complete an encrypted, legally binding digital signature process.
The new process utilizes Trusting Social’s AI-powered stack to automate what was once a manual burden. Borrowers simply take a photo of their government ID and a "selfie" for liveness detection.
What they’re saying
"No matter where you live, you deserve a bank that works fast for you," Suk Sub Shim, president of Welcome Bank (Rural Bank) Inc, said in a press statement.
"Our real goal is to earn the trust and love of the families we serve by being a bridge to their success. We’re cutting out the paperwork because a dream is too important to keep waiting. This is just the beginning of how we’re working to bring better, simpler banking to everyone."
"Every delay in a loan application is a lost chance for a business to grow or a family to achieve a milestone," said Johnny Escaler, CEO of Trusting Social Philippines.
"By streamlining the journey from identity to signature, we are helping Welcome Bank put power back into the hands of the borrower. We win when we bridge the gap between consumers and the life-changing opportunities they deserve. This partnership is proof that we can use our tools to protect people, simplify their lives, and drive true inclusion.”
The regulatory angle
The rollout comes as the Bangko Sentral ng Pilipinas requires banks to deploy automated Fraud Management Systems by June 30, 2026 under the Anti-Financial Account Scamming Act.
Trusting Social said the integration equips Welcome Bank to address risks such as deepfake identity spoofing and phishing, positioning the rural lender to meet compliance standards months ahead of the national deadline. —Vanessa Hidalgo | Ed: Corrie S. Narisma
