Topline Group opens Bay Mall, a new growth hub in Northern Cebu

Insider Spotlight

  • Topline Group opens Bay Mall in Liloan, Cebu under PPP model
  • Robinsons Supermarket anchors three-story mall
  • Mall includes Northern Cebu’s first 1,000-seat BPO facility
  • Bay Mall integrated with Pier 88 port via free shuttle

Topline Equity Corp., through its subsidiary Vikingland Corp., launched its flagship retail project Bay Mall in the municipality of Liloan, positioning it as a strategic driver of economic activity in Northern Cebu.

The mall’s soft opening on June 27 marked the culmination of a public-private partnership with the local government of Liloan. Built on municipally owned land, the project follows a build-operate-transfer arrangement granting Topline up to 50 years of operational control—30 years initially, renewable for another 20.

“Bay Mall is a catalyst for progress in Liloan. We are very happy and excited about this vision turned into reality,” said Liloan Mayor Aljew Fernando Frasco during the opening ceremony.

Why it matters

Bay Mall is the latest commercial anchor in a region seeing accelerated urbanization. With over 200 residential subdivisions and a growing business population, Liloan is becoming a focal point for retail and service expansion in Central Visayas.

Details

The three-level facility hosts Robinsons Supermarket as its main tenant. The lower levels offer retail outlets, dining options, wellness centers, and financial services. The top floor introduces a 1,000-seat business process outsourcing facility, touted as the first of its kind in Northern Cebu.

“Bay Mall, the new landmark in Northern Cebu, is a symbol of what progressive partnerships between the public and private sector can achieve,” said Eugene Erik Lim, chair and CEO of Topline Group. “This is expected to generate jobs, drive consumption, and stimulate the local economy.”

Strategic link to transport

Bay Mall is linked to Pier 88—Topline’s smart port terminal—via a five-minute free shuttle service. This transport linkage caters to ferry passengers from Camotes Islands, Ormoc, and soon, Villaba in Leyte.

“With the proximity to Pier 88, Bay Mall adds a seamless retail, dining, and service experience for tourists and locals alike. It’s a lifestyle hub built to connect, engage, and grow with the community,” Lim added.

Topline Group, parent firm of listed Top Line Business Development Corp., operates across fuel, port, real estate, and transportation businesses in Central Visayas.

Edited by Daxim L. Lucas

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