PNB Makati Center leads Ayala Avenue shift to health and wellness

October 24, 2025
3:31PM PHT

Insider Spotlight

  • Ayala Avenue evolves into a wellness hub for city dwellers
  • PNB Makati Center attracts health and fitness tenants
  • BeFit flagship and new healthcare provider lead momentum

Makati City’s bustling business district is witnessing a lifestyle shift as more urban professionals integrate wellness into their daily routines. Along Ayala Avenue, weekends now bring a different kind of rush—one driven by joggers, cyclists, and fitness enthusiasts seeking balance amid the city’s constant motion.

The big picture

With growing interest in work-life balance and healthier living, developers and tenants alike are reimagining commercial spaces. PNB Makati Center, located along Ayala Avenue, has positioned itself at the center of this transformation, attracting wellness-oriented businesses eager to serve the city’s health-conscious crowd.

What’s happening

The mixed-use building has become a hub for fitness and wellness brands, anchored by the flagship branch of homegrown fitness chain BeFit—a 1,300-square-meter facility open 24/7. The gym offers premium equipment, group classes, and flexible membership options designed for busy urbanites.

PNB Makati Center offers both visibility and community, where businesses can grow alongside the people they serve. | Contributed photo

“PNB Makati Center was a natural choice because of its central location and strong support for our goal of bringing accessible and flexible fitness opportunities to more people,” Brian Cu, co-founder of BeFit Philippines, said in a statement on Oct. 24 2025.

Zoom in

PNB Makati Center’s appeal lies not only in its location but also in its accessibility and community-driven approach. Surrounded by residences, offices, and retail spaces, it’s designed to be a seamless extension of city life—where work, health, and leisure intersect.

Joselito R. Consunji
COO, PNB Holdings Corp.

The property will soon welcome one of the country’s leading health-care providers, further strengthening its wellness ecosystem. “We are proud to see PNB Makati Center evolve into a destination that supports healthier lifestyles,” Joselito R. Consunji, COO of PNB Holdings Corp., said in the same statement.

Why it matters

As more urban dwellers prioritize well-being, commercial spaces like PNB Makati Center are redefining what it means to live—and thrive—in the heart of the city. —Vanessa Hidalgo | Ed: Corrie S. Narisma

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