PH’s health shift boosts demand for French apples

Insider Spotlight

• Filipinos’ pivot to healthier eating is accelerating interest in premium apples
• France eyes the Philippines as a growth market for high-quality, sustainable fruit
• New-generation French apple varieties climb as harvest strengthens despite Europe’s slump
  
  

Filipinos’ growing appetite for healthier, more natural foods is helping fuel rising demand for French apples, as France positions its premium varieties as a fresh, sustainable option for consumers seeking nutritious everyday choices.

A nationwide shift toward wellness-driven consumption—from low-sugar snacks to fresh produce—is reshaping the country’s food market. 

French producers see an opening to supply apples that appeal to Filipinos’ increasing preference for high-quality fruit with clear provenance and eco-conscious farming standards.

The big picture

France expects a 1.485-million-ton apple harvest this year, up four percent from 2024 and above the three-year average. While classic varieties remain steady, premium “Club” types such as Pink Lady, Jazz, Joya, and Juliet are up 2 percent. 

Production of new-generation apples is surging, climbing 51 percent year-on-year to 145,000 tons—a contrast to Europe’s overall apple output, which is at its lowest since 2017.

The Philippines emerges as one of the most promising destinations for these varieties as consumers gravitate toward both health and flavor.

What they’re saying

“The Philippines is a key partner in our international development. With its dynamic and discerning consumers, this market represents a true opportunity to share the excellence and diversity of French apples,”  Daniel Soares, international director at Interfel, said in a press release on Nov. 19, 2025. 

“We’re excited to bring them to the Philippines, where there’s a strong appreciation for healthy, high-quality food. Beyond trade, we aim to build a lasting relationship based on quality, trust, and sustainability,” Soares said.

Driving the trend

• Filipinos are prioritizing fresh produce amid rising awareness of nutrition-linked wellness.
• Health-forward shoppers are seeking alternatives to sugary snacks, making apples a convenient, guilt-free choice.
• Consumers increasingly value sustainability, traceability, and global food experiences— areas where French apples market themselves strongly.

Daniel Soares,

International director, Interfel

Zoom in

French apples are grown under eco-responsible practices that emphasize biodiversity and strict traceability. This positions them well with Filipino buyers who increasingly associate “healthy” with both the product and the way it is grown.

What’s next

Interfel is rolling out a nationwide Taste France campaign from November 2025 to February 2026, including chef-led events and in-store promotions aimed at establishing French apples as a staple in Filipino households.

As the Philippines continues its pivot toward wholesome and globally inspired foods, French apples are set to claim a bigger share of fruit baskets across the country. —Vanessa Hidalgo | Ed: Corrie S. Narisma