Insider Spotlight
The joint venture, called ofi Philippines Blends, includes a new manufacturing facility in Bulacan province scheduled for commissioning by the fourth quarter of 2026. The facility will focus on seasonings, marinades, dry mixes, and related savory applications tailored to Filipino consumer preferences.
The move strengthens ofi’s local footprint while deepening its long-standing partnership with WNC Capital Holdings, parent company of Wills International Sales Corp.
Why it matters
The venture comes as Philippine food and beverage manufacturers face increasing pressure to shorten product development cycles, localize flavors, and manage rising operational costs.
ofi said the new facility would allow brands to reduce reliance on imported solutions while accelerating concept-to-commercialization timelines. The company added that customers would gain access to localized flavor systems backed by ofi’s regional innovation network across Asia Pacific.
“The Philippines is one of the most dynamic food markets in Southeast Asia. Being closer to customers with enhanced capabilities strengthens our ability to collaborate, shorten development cycles, and execute with confidence,” Ramki Prasad, head of Asia-Pacific, F&B Solutions at ofi, said in a press statement.
According to ofi’s TrendBites Asia Pacific consumer insights report, 86 percent of Filipino consumers surveyed want more menu items inspired by local recipes, while more than eight in 10 are open to Japanese, Korean, and Chinese flavor influences.
Between the lines
ofi said the partnership combines its global ingredient sourcing, innovation, and manufacturing capabilities with WNC Capital Holdings’ nationwide distribution reach and local market expertise.
The JV is expected to support foodservice operators and manufacturers looking for customized savory applications while maintaining affordability and operational consistency.
“Philippine food brands are rooted in strong culinary heritage, and many are now looking outward,” said William Chuacokiong, founder and president of WNC Capital Holdings. “This JV formalizes a trusted collaboration and strengthens our ability to support homegrown brands as they grow locally and compete globally,” he added.
ofi Philippines Blends will also connect local customers to ofi’s wider Asia-Pacific network of Customer Solutions Centers and innovation hubs, enabling Philippine brands to access broader regional expertise while developing products suited for local tastes. —Vanessa Hidalgo | Ed: Corrie S. Narisma
