Insider Spotlight
Why it matters
The partnership marks a major development in the local music industry, bringing together two established brands committed to making quality instruments more accessible to professionals, educators, and hobbyists alike.
“Lyric has always been a fan of Casio for the longest time with their unique products addressing many markets,” said Zorobabel Sayson, general manager of Lyric. “We were fortunate to be given an audience with the people behind Casio Southeast Asia... Lyric’s strength—with 24 of our own retail stores and numerous dealers nationwide—is perfect to distribute Casio.”
By the numbers
Lyric operates 24 retail outlets nationwide, alongside an online platform and dealer network. The full range of Casio Celviano, Privia, Casiotone, and CDP series pianos will now be available for demo and purchase through these channels.
The big picture
Casio is known for its innovations like the Celviano Grand Hybrid, developed with piano maker C. Bechstein, blending acoustic authenticity with digital precision. Lyric CEO Alma Joy Cristobal said the partnership reflects a shared vision of innovation and musical empowerment, adding: “Casio’s focus on advanced technology contributes to developing and upgrading musical skills and talents of Filipinos.”
What’s next
Casio’s newest models are now available in all Lyric stores and online. Lyric is also partnering with Filipino artists such as Kai Honasan to highlight Casio’s creative range—part of its mission to champion Filipino musical talent and bring music closer to every community. —Ramon C. Nocon | Ed: Corrie S. Narisma
