Elevating the tournament experience
The partnership underscores the tournament’s commitment to working with prestigious regional brands. It also highlights golf as a core pillar of Lexus’ brand strategy, aligning the sport’s prestige with the Lexus promise of Experience Amazing.
Players, officials, and VIPs at Sta. Elena will enjoy Lexus’ signature luxury and hospitality throughout the week.
“Golf has always been a natural expression of the Lexus lifestyle—where precision, passion, and pursuit of excellence come together. Partnering with International Series Philippines presented by BingoPlus allows us to showcase our brand values on a global stage while connecting with a community who shares our appreciation for refinement and performance,” said Masando Hashimoto, president of Lexus Philippines.
A stage for world-class golf
The International Series Philippines is the seventh stop in a 10-event Asian Tour calendar, serving as a pathway for golfers aiming to qualify for the LIV Golf League.
Rahul Singh, head of The International Series, welcomed the partnership: “We are delighted to welcome Lexus as the official automotive partner of the International Series Philippines.” “This partnership is further proof of the confidence that globally established brands are placing in The International Series as we continue to expand into new markets. Lexus shares our vision for excellence, innovation, and elevating the golfing experience.”
Star power on Philippine fairways
The Philippines’ stature as a golfing destination will shine during tournament week, with major champions Bubba Watson, Patrick Reed, Charl Schwartzel, and Louis Oosthuizen among the international stars competing.
Adding to the excitement is local standout Miguel Tabuena, a proud Lexus Philippines brand ambassador, who will be one of the event’s main draws.
“As the official automotive partner, Lexus is proud to be a part of this event that will bring joy to many of our customers and all golfers alike. Congratulations to the organizers, good luck to our national players, led by Miguel Tabuena, and we look forward to a fun and exciting tournament ahead,” said Alfred V. Ty, chair of Toyota Motor Philippines.
A milestone moment for Lexus
The announcement comes as Lexus Philippines prepares to open its new flagship showroom in September, a timely milestone that complements its role in elevating the International Series Philippines.
The four-day event at Sta. Elena promises elite-level competition and entertainment, bringing global attention to Philippine golf while showcasing the refinement and excellence that define Lexus. —Ed: Corrie S. Narisma
