Sunday, 18 October 2026
22 Sep 2026
12:47PM
AI wins Filipino trust, but ‘amnesia’ risks customer loyalty
Filipino consumers are embracing artificial intelligence (AI) for customer service, but AI systems that forget previous interactions could erode the unusually high level of trust they place in brands, according to new research from Twilio.
7 Sep 2026
10:35AM
McDonald’s PH makes fries a bigger part of its growth strategy
McDonald’s Philippines is leaning on one of its most popular side dishes to deepen customer engagement, with an unlimited-fries campaign drawing at least 350,000 participants every Friday since its July 10 launch.
3 Sep 2026
10:45AM
McDonald’s brings fries fans together across 64 PH stores
McDonald’s Philippines is leaning on one of its best-known menu items to deepen customer engagement, translating an existing fries-focused campaign into a nationwide physical experience for its fan community.
10 Mar 2026
7:22AM
Fiber dominance, customer focus shape PLDT Home strategy
As digital dependence grows, customers now expect more from telco providers—not just fast speeds, but also reliable connections and responsive customer service.
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