Consumer preference

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Friday, 9 January 2026
28 Nov 2025
8:50AM

BCG study: Filipino families, not individuals, drive decisions

A new study by Boston Consulting Group (BCG) is challenging long-held assumptions about the Filipino consumer, revealing that Filipino families—not individuals—serve as the country’s true economic decision-makers.
23 Aug 2025
9:07AM

DA chief directs review of Filipinos’ shifting rice preferences

Agriculture Secretary Francisco P. Tiu Laurel Jr. has taken notice of a growing shift in Filipinos’ rice preferences, directing the Rice Industry Development Office (RIDO) under Undersecretary Christopher Morales to study why more consumers are turning to imported rice—particularly premium Vietnamese varieties.
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