Consumer preference

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Wednesday, 8 October 2025

23 Aug 2025

9:07AM

DA chief directs review of Filipinos’ shifting rice preferences

Agriculture Secretary Francisco P. Tiu Laurel Jr. has taken notice of a growing shift in Filipinos’ rice preferences, directing the Rice Industry Development Office (RIDO) under Undersecretary Christopher Morales to study why more consumers are turning to imported rice—particularly premium Vietnamese varieties.

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