Why it matters
The tie-up gives advertisers direct access to VIU Philippines’ growing catalog of premium Asian content—including hit Korean dramas, variety shows, VIU Originals and regional titles—allowing brands to appear alongside shows with deeply loyal fanbases.
It positions marketers to reach a young, digital-first audience that consumes and discusses Asian entertainment in real time.
What’s new
InnovationOne can now offer ad inventory, integrated branded content, and omnichannel marketing campaigns built around VIU’s strongest programming categories.
The partnership blends digital media buying, data-driven targeting, and content-led storytelling—an increasingly attractive formula as viewers migrate from traditional TV to streaming platforms.
What they’re saying
“Filipinos are among the world’s biggest consumers of Korean and Asian entertainment, and VIU has become a staple platform for that audience,” Raphael Layosa, InnovationOne managing director, said in a press statement.
“This engagement gives brands an unmatched opportunity: to appear alongside content that audiences are emotionally invested in.”
United Neon Media Group deputy COO Benjamin Lim said the move reflects the company’s mission to push modern advertising forward.
“Streaming has become the new primetime, and brands need to show up where culture is being shaped in real time,” he said. “Through InnovationOne, we’re giving advertisers not just media space, but cultural access—powered by data and a deep understanding of what audiences love.”
The big picture
VIU’s ad-supported free tier and premium subscription model broaden advertiser reach across diverse consumer segments—at a time when Filipino viewers are rapidly shifting their attention to streaming-first entertainment. —Ed: Corrie S. Narisma
