Through this partnership, PITX is set to become more than a transit hub, evolving into a dynamic advertising destination with state-of-the-art digital and static advertising solutions.
Since its launch in November 2018, PITX has welcomed more than 146 million cumulative passengers as of the second quarter of 2024. This staggering foot traffic makes it an unparalleled opportunity for brands aiming to capture consumer attention.
"PITX has always been about more than just transportation; it's a vital connector for millions," said Mohit Malhi, PITX chief operating officer. He said PITX’s collaboration with UNMG enhances the commuter experience while providing brands with strategic opportunities to engage with our passengers.
UNMG deputy COO Benjamin Lim highlighted the transformative potential of the partnership. "PITX is a daily touchpoint for countless Filipinos. By strategically placing innovative advertising mediums, we enable brands to communicate effectively and memorably with their audiences," Lim said.
Digital screens and static ads are meticulously positioned across PITX to maximize visibility and integrate seamlessly into commuters' journeys. The project, supported by key passenger behavior insights, ensures campaigns resonate with frequent travelers.
Lim expressed optimism about transit advertising's future in shaping brand interactions.
“This partnership allows us to establish advertising mediums in strategic, high-traffic locations where brands can communicate directly and effectively with their audience,” Lim said. --Ed: CSN
