On March 28, the two parties signed a memorandum of understanding (MOU) to formalize the partnership, led by Trade Secretary Cristina A. Roque and Franco Aligaen, TikTok Shop marketing lead. The initiative aims to enhance the competitiveness of MSMEs by expanding their reach and optimizing their presence on digital platforms like TikTok Shop.
“The true strength of this partnership lies in its broad accessibility, making it easier for Filipino MSMEs to tap into new opportunities,” said Roque. “With the right support, platform, and resources, this joint effort will continue to fuel their progress.”
The MOU signing coincided with the launch of this year's Unlad Lokal initiative, a nationwide learning program designed to equip entrepreneurs with vital e-commerce knowledge.
The launch also celebrated the graduation of 33 local entrepreneurs from the National Capital Region (NCR), who completed a two-day intensive training covering seller center navigation, affiliate marketing, content creation, and compliance with e-commerce regulations.
Unlad Lokal also helps sellers understand the Barangay Micro Business Enterprise (BMBE) Act, offering incentives to formally registered small businesses.
TikTok Shop’s Buy Local, Shop Local campaign further boosts MSME visibility through promotional activities and online exposure. With over two million sellers globally, TikTok is fast becoming a major e-commerce player—and Filipino entrepreneurs are seizing the opportunity.
Aligaen underscored their continued support. “We’ve seen many small businesses grow on TikTok Shop. Through Unlad Lokal, we want to help even more MSMEs achieve that same success,” he said.
The program aligns with President Ferdinand Marcos Jr.’s “Bagong Pilipinas” vision, emphasizing innovation, inclusion, and digital empowerment. Unlad Lokal will soon roll out across Luzon, Visayas, and Mindanao—ensuring no entrepreneur is left behind. —Ed: Corrie S. Narisma
