The bank’s brand value surged by 48 percent to $3.7 billion, underscoring its strong market leadership, deepening customer trust, and strategic growth.
“BDO’s latest brand valuation is a testament to the years of strategic growth from an institution that remains focused on building a future-ready bank for every Filipino,” said Alex Haigh, managing director of Brand Finance Asia Pacific.
“With physical presence in 92 percent of Philippine municipalities and a growing global footprint around the world, BDO is on a positive growth trajectory.”
BDO’s continued investment in customer satisfaction, financial inclusion, and operational resilience played a key role in the recognition. In 2024, the bank expanded its reach to 1,793 branches across the Philippines and key international hubs such as Hong Kong and Singapore. This broadened presence reflects BDO’s mission to make financial services accessible to underserved communities.
On the digital front, BDO bolstered its services with Go Digital initiatives, including upgrades to its BDO Online and BDO Pay mobile apps. These improvements offer a more secure, seamless, and personalized banking experience.
“We continue to put customers at the core of our business. By making financial services simple, easy and secure, we are helping build a more progressive economy while contributing to a better future for Filipinos,” said Cora A. Mallillin, executive vice president and head of branch banking group.
BDO’s back-to-back distinction reaffirms its unwavering focus on innovation, customer-centricity, and long-term value creation for stakeholders. —Ed: Corrie S. Narisma
