Insider Spotlight
The strategy took center stage during the Watsons HWB Awards 2026 at Shangri-La The Fort, where executives outlined how the retailer plans to deepen engagement through seamless online-to-offline (O+O) experiences, stronger wellness offerings, and collaborative growth with suppliers and brand partners.
Why it matters
Retailers are increasingly investing in integrated commerce ecosystems as consumers shift between physical stores and digital channels. Watsons is positioning itself to capitalize on that behavior while reinforcing its leadership in the Philippine health and beauty market.
“This evening, we celebrate the partners behind our success, the brands and suppliers who have helped make Watsons the country’s most loved health and beauty O+O retailer,” Jefferson Go, Watsons Philippines chief operating officer, said in a press statement.
“Your collaboration, innovation, and shared passion have touched millions of Filipino lives, and that’s something we are deeply proud of. Tonight also marks a meaningful milestone as we are celebrating 185 years of AS Watson,” Go added.
The big picture
Watsons executives used the event to present future-facing priorities across beauty, health, and digital retail.
Kim Reyes, beauty business unit director, said evolving consumer expectations are reshaping the category.
“The future of Beauty is no longer just about products. It is about inspiration, discovery, and experiences that customers choose to come back to.”
Meanwhile, health business director Cecille Uy emphasized preventive care and accessibility, noting that healthcare is becoming more community-centered and wellness-driven.
For digital operations, online business and CRM director Lovenna Cadano underscored the retailer’s push toward a unified customer journey.
“For O+O and CRM, our commitment is simple: to create one connected experience for every customer, a seamless, personal, and meaningful one wherever they choose to engage with us.”
Between the lines
The event also celebrated Watsons’ 185-year global legacy through immersive performances and recognition of key industry partners, including Unilever Philippines, Unilab Inc., and Boehringer Ingelheim.
Watsons currently operates more than 1,200 stores nationwide as part of A.S. Watson Group’s global network spanning 30 markets. —Vanessa Hidalgo | Ed: Corrie S. Narisma
